Regardless of whether you run a hotel, coffee shop or retail outlet, Internet access is expected by customers, but make sure you secure guest WiFi for business visitors. Providing business visitors and customers with access to the Internet brings many benefits, but if you do not secure guest WiFi for business visitors you will be exposing yourself – and them – to considerable risk. If you offer secure guest WiFI access, all users will be protected from malware, ransomware, and phishing when connected to the network. That can be a good selling point for businesses. It also shows you care about your customers.
Why Is Providing Internet Access so Important?
In 2013, one study revealed that 80% of customers in retail outlets felt the provision of free WiFi access would influence their purchasing decisions. If retailers provide guest WiFi access, they are likely to encourage more potential customers into their stores and get more sales opportunities.
With more people purchasing online, businesses need to adapt. Customers want to be able to check online before making a purchase or signing up for a service, such as reading online reviews. Fail to offer Internet access and customers are more likely to leave and make a purchase at another time. Chances are that sale will be made elsewhere. Keep them in your store and allow them to access the internet and your chances of achieving a sale will be increased.
Of course, if you are unable to compete with online retailers – Amazon for example – you could provide free WiFi but block access to that website.
Why is Secure Guest WiFi for Business So Important?
There are considerable benefits to be gained from offering customers free Internet access. It is what customers want, it provides businesses with an opportunity to communicate with customers, it allows businesses to collect contact details for future marketing programs, and by monitoring the use of the Internet in store, businesses can gain valuable customer insights and find out more about the interests of their customers. Businesses should note however that the General Data Protection Regulation (GDPR) requires consent to be obtained before any data are collected and used.
Giving customers and guests access to the Internet opens a business up to considerable risks. If those risks are not mitigated, guest WiFi access can prove incredibly costly. You may have trained your employees to be security aware and have introduced policies covering allowable Internet usage, but guests, customers and other visitors are likely to have different views about the content that can be accessed on your WiFi network.
Guests and customers could take advantage of a lack of restrictions to access inappropriate material such as pornography. Individuals could engage in morally or ethically questionable activities on a business network or even illegal activity such as copyright infringing downloads. They may also accidentally or deliberately install malware or ransomware or visit phishing websites.
Secure guest WiFi for business means protecting yourself and your customers and guest users. Secure guest WiFi for business visitors and it will ensure they are protected when connected to your network. You will be able to block man-in-the-middle attacks, malware downloads and protect against phishing attacks. By providing secure guest internet access, you will also be able to reduce legal liability.
Need support with your Office WiFi policy and execution?
We have assisted our customers by creating WiFi policy and also with executing secure WiFi in order to protect the organization and also their customers. Contacts us email@example.com or 841-7873.
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